Ecommerce brands spend an average of $27-43 in customer acquisition costs to bring a customer to their first purchase. They spend that cost in Google Ads, Meta campaigns, influencer partnerships, and email sequences. When the customer finally buys, the investment pays off at the point of transaction. Then they show the customer an order number …
The Most Underutilized Touchpoint in Omnichannel Ecommerce: The Transaction Moment
